The Benefits of Allowing Pets in Rental Properties

As property management evolves, one trend gaining traction is pet-friendly rentals. Westrom Group Property Management recognizes the substantial benefits that accommodating pets can bring to property owners. This article explores how allowing pets in rental properties can be advantageous.

1. Increased Demand and Tenant Pool

By allowing pets, landlords tap into a larger pool of potential tenants. Approximately 67% of U.S. households own a pet. Catering to pet owners significantly widens the market, making it easier to find tenants and reducing vacancy rates.

2. Higher Rental Yields

Pet-friendly properties often command higher rents. Pet owners are typically willing to pay more for accommodations that welcome their furry friends, allowing landlords to set a premium on rent. Additionally, pet fees or pet rent can add another revenue stream, boosting overall profitability.

3. Longer Tenancy Durations

Pet owners tend to move less frequently, seeking stability to avoid the stress that relocating can impose on their pets. This means longer rental periods and fewer tenant turnovers, which is beneficial as finding and transitioning new tenants can be costly and time-consuming.

4. Improved Tenant Satisfaction

Tenants with pets generally report higher satisfaction if they feel their living situation accommodates their whole family, pets included. Higher satisfaction leads to better landlord-tenant relationships, timely rent payments, and overall a more harmonious living environment.

5. Marketing Advantage

Having a pet-friendly policy is a strong marketing tool. It not only sets properties apart from competitors but also appeals to a passionate segment of the market. Properties that advertise as pet-friendly can leverage this feature in marketing materials to attract a broader audience.

6. Responsible Tenants

Pet owners often demonstrate responsibility as it takes effort and commitment to care for an animal. This sense of responsibility can translate into better care of the rental property and more diligent tenants who adhere to lease terms.

7. Reduced Damage and Security Risks

Contrary to common concerns, allowing pets does not necessarily mean more damage. With proper pet deposits and guidelines in place, pet-friendly rentals do not suffer more significant wear and tear. Additionally, pets can enhance security; dogs, for example, can deter burglaries and other security risks.


Allowing pets in rental properties offers numerous benefits, from increased demand and potentially higher profits to longer tenant retention and enhanced property security. The advantages extend beyond mere economics, fostering community and ensuring that rentals appeal to a broader, more dedicated segment of the market.

Are you considering making your rental property pet-friendly but unsure where to start? Westrom Group Property Management can guide you through the process, ensuring that your property maximizes its potential while accommodating pet owners. Contact us today to learn more about how we can help you transition smoothly and profitably to a pet-friendly rental model.