Marketing Strategies for Vacant Properties: Filling Units Faster

In property management, minimizing vacancy periods is crucial for maintaining a steady revenue stream and ensuring the success of your rental properties. With the right marketing strategies, you can attract prospective tenants quickly and efficiently. Here are some proven strategies to help fill vacant units faster:

1. Optimize Your Online Listings

Your online listings are often the first point of contact potential tenants have with your property. Make sure these listings are detailed, attractive, and optimized for search engines.

High-Quality Photos: Invest in professional photography to capture the best features of your property. Bright, clear images can make a significant difference in attracting attention.

Virtual Tours: Offer 3D virtual tours to provide an immersive experience. This can be especially appealing to out-of-town prospects.

Detailed Descriptions: Write engaging and informative descriptions that highlight key amenities, unique features, and nearby attractions. Use keywords that potential tenants are likely to search for.

SEO Optimization: Optimize your listings with relevant keywords to improve search engine visibility. Include terms like “luxury apartments,” “pet-friendly rentals,” or specific neighborhood names.

2. Leverage Social Media

Social media platforms are powerful tools for reaching a broad audience. Use these platforms to showcase your properties and engage with potential tenants.

Targeted Ads: Utilize Facebook and Instagram ads to target specific demographics and geographic areas. These platforms allow you to narrow down your audience based on age, interests, and location.

Regular Posts: Keep your social media profiles active by regularly posting updates, photos, and promotions. Use hashtags and geotags to increase visibility.

Engagement: Respond promptly to comments and messages. Engaging with your audience builds trust and encourages potential tenants to reach out.

3. Offer Incentives

Incentives can motivate potential tenants to choose your property over others. Consider offering:

Move-In Specials: Discounts on the first month’s rent, waived application fees, or reduced security deposits can be attractive offers.

Referral Bonuses: Encourage current tenants to refer friends and family by offering referral bonuses such as cash rewards or rent discounts.

Flexible Lease Terms: Providing options for shorter leases can appeal to those looking for temporary housing solutions.

4. Utilize Property Management Software

Property management software can streamline the marketing process and enhance your efficiency.

Automated Listings: Use software to automatically post listings on multiple rental websites.

Tenant Screening: Implement online tenant screening to quickly assess potential tenants’ suitability.

CRM Integration: Customer Relationship Management (CRM) tools help track interactions with prospects and manage follow-ups efficiently.

5. Highlight Energy Efficiency and Smart Home Features

Modern tenants often look for properties that offer energy efficiency and smart home technology.

Energy-Efficient Appliances: Promote the use of ENERGY STAR-rated appliances and other energy-saving features.

Smart Home Technology: Highlight features like smart thermostats, keyless entry, and integrated home automation systems. These can make your property more appealing to tech-savvy tenants.

6. Build a Strong Online Reputation

Online reviews can significantly impact a potential tenant’s decision.

Encourage Reviews: Ask satisfied tenants to leave positive reviews on platforms like Google, Yelp, and apartment listing sites.

Respond to Reviews: Address negative reviews professionally and promptly. Show that you value feedback and are committed to improving your property management services.

7. Network with Local Businesses and Organizations

Forming partnerships with local businesses and organizations can help increase your property’s visibility.

Corporate Housing Partnerships: Establish relationships with local businesses that may need housing for their employees.

University Collaborations: Partner with nearby colleges and universities to attract students looking for off-campus housing.

Community Involvement: Participate in local events and sponsor community activities to raise awareness about your property.

8. Enhance Curb Appeal

First impressions matter. Ensure that your property’s exterior is well-maintained and inviting.

Landscaping: Keep the grounds tidy and attractive with regular landscaping.

Lighting: Adequate lighting can enhance safety and aesthetics. Consider adding solar-powered pathway lights or motion-sensor lights.

Signage: Ensure that your property’s signage is visible and professional.

9. Conduct Open Houses and Special Events

Hosting open houses and special events can attract potential tenants and give them a firsthand look at your property.

Themed Open Houses: Create themed events to make open houses more exciting. Offer refreshments, tours, and giveaways.

Virtual Open Houses: For those unable to attend in person, provide virtual open house options using video conferencing tools.

10. Monitor and Analyze Your Marketing Efforts

Regularly assess the effectiveness of your marketing strategies and adjust as needed.

Analytics Tools: Use analytics tools to track website traffic, ad performance, and lead sources.

Feedback: Collect feedback from prospects and tenants to understand what attracts them to your property and what areas need improvement.


By implementing these marketing strategies, you can significantly reduce vacancy periods and attract high-quality tenants more efficiently. From optimizing online listings and leveraging social media to offering incentives and enhancing curb appeal, every step plays a crucial role in filling your units faster.

At Westrom Group Property Management, we are dedicated to helping you achieve your property management goals. Contact us today to learn more about our comprehensive property management services and how we can assist you in effectively marketing your vacant properties. Visit our website or call us at (817) 445-1108 to get started on filling your units faster!