How to Conduct Effective Virtual Property Tours

As technology continues to evolve, virtual property tours have become an essential tool for property managers and real estate professionals. With the convenience of viewing properties online, potential tenants and buyers can explore homes from the comfort of their own space. Conducting effective virtual property tours requires a blend of technology, presentation skills, and strategic planning. Here’s a comprehensive guide to help you master virtual property tours and enhance your property management offerings.

1. Prepare the Property

Before you begin filming or setting up a virtual tour, ensure the property is in excellent condition. Clean every room thoroughly, stage the property to highlight its best features, and remove any personal items or clutter. A well-prepared property not only looks better on camera but also leaves a lasting impression on potential tenants or buyers.

2. Choose the Right Technology

Selecting the right technology is crucial for creating high-quality virtual tours. There are several tools and software available that cater to different needs and budgets:

360-Degree Cameras: These cameras can capture immersive, panoramic views of each room, allowing viewers to navigate the space as if they were there in person.

Virtual Tour Software: Platforms like Matterport, Kuula, and Zillow 3D Home offer user-friendly interfaces to create and share virtual tours.

Video Conferencing Tools: For live virtual tours, tools like Zoom, Skype, or Google Meet enable real-time interaction and provide the opportunity for potential tenants to ask questions on the spot.

3. Plan Your Tour

A well-planned tour ensures that you cover all the essential aspects of the property. Start by outlining the key features you want to highlight in each room. Create a logical flow that mimics how someone would walk through the property in person. Begin with the exterior, move through the common areas like the living room and kitchen, and then proceed to the bedrooms and bathrooms. Don’t forget to include any special features like a backyard, garage, or unique architectural details.

4. Focus on Lighting and Angles

Good lighting is essential for virtual tours. Natural light works best, so film during the day and open all curtains and blinds to let in as much light as possible. For areas without sufficient natural light, use additional lighting to brighten up the space. Pay attention to angles as well; shoot from the corners of rooms to capture a wider perspective and make spaces look larger and more inviting.

5. Provide Detailed Descriptions

As you guide viewers through the property, provide detailed descriptions of each room and feature. Highlight any recent renovations, unique architectural elements, or special amenities. Be honest and transparent about the condition of the property to build trust with potential tenants. Use descriptive language to help viewers visualize living in the space, mentioning details like the layout, storage options, and potential uses for different rooms.

6. Engage Your Audience

Engagement is key to keeping potential tenants interested during a virtual tour. If you’re conducting a live tour, encourage viewers to ask questions and interact with you. Address their queries promptly and provide additional information as needed. For pre-recorded tours, consider adding interactive elements like clickable hotspots that offer more details about specific features or areas.

7. Use Virtual Staging

Virtual staging can be a powerful tool to showcase an empty property. Digital furniture and decor can help potential tenants visualize how the space can be used and make the property feel more inviting. Virtual staging is often more cost-effective than physical staging and allows for easy updates and changes.

8. Optimize for Mobile Viewing

Many people will view virtual tours on their mobile devices, so ensure that your tours are mobile-friendly. Test your virtual tours on various devices and screen sizes to make sure they look good and function smoothly. Mobile optimization includes ensuring that navigation is intuitive and that videos load quickly without buffering.

9. Leverage Social Media and Online Platforms

Promote your virtual tours across social media and real estate platforms to reach a wider audience. Share short clips or highlights on Instagram, Facebook, and YouTube, and include links to the full tour on your website or listing page. Use relevant hashtags and targeted ads to attract potential tenants who are actively looking for properties.

10. Follow Up with Potential Tenants

After conducting a virtual tour, follow up with potential tenants to answer any additional questions and gauge their interest. Provide them with all necessary information about the application process, rental terms, and any other details they might need. A timely and professional follow-up can significantly increase the chances of securing a lease.


Conducting effective virtual property tours is an invaluable skill in today’s real estate market. By preparing the property, choosing the right technology, planning your tour, and engaging with your audience, you can create compelling virtual tours that attract and retain potential tenants. Virtual tours not only save time and resources but also provide a convenient and immersive way for tenants to explore properties.

Ready to enhance your property management services with virtual tours? Contact Westrom Group Property Management today to learn how we can help you create stunning virtual tours and achieve your rental goals. Visit our website or call us at (817) 445-1108 to get started!