2024 Real Estate Market Predictions: What to Expect

The real estate market is known for its cyclical nature, with periods of boom and bust. As we look ahead to 2024, many individuals and investors are curious about what the future holds for the real estate market. While it’s impossible to predict with absolute certainty, experts can make informed forecasts based on current trends and economic indicators. In this blog post, we will explore some predictions for the 2024 real estate market and offer insights to help you prepare for what lies ahead.

Continued Demand for Housing

One of the key trends expected to persist in 2024 is strong demand for housing. The need for both rental and owner-occupied homes remains high due to factors such as population growth, demographic shifts, and urbanization. This demand is likely to keep the real estate market active and competitive.

Rising Interest Rates

Interest rates have been historically low in recent years, spurring real estate activity. However, as the economy stabilizes and inflation concerns persist, experts predict gradual increases in interest rates by 2024. Rising rates can impact the affordability of mortgages and influence the buying decisions of potential homeowners.

Millennial Homeownership Growth

The millennial generation is expected to continue entering the housing market, with many reaching key life milestones like marriage and parenthood. This demographic shift may lead to increased demand for starter homes, suburban properties, and family-oriented communities.

Focus on Sustainability and Energy Efficiency

Sustainability and energy-efficient features are becoming increasingly important to homebuyers. In 2024, properties with green certifications, such as LEED or ENERGY STAR, may have a competitive edge in the market. Energy-efficient upgrades and smart home technologies are also expected to gain traction.

Shift in Urban vs. Suburban Preferences

The COVID-19 pandemic accelerated remote work trends and prompted some individuals and families to reconsider their living preferences. While urban areas remain attractive, suburban and rural locations with more space and lower living costs are likely to see increased interest.

Housing Affordability Challenges

Despite strong demand, housing affordability may remain a challenge in many markets. Limited housing inventory, construction costs, and land availability can contribute to rising home prices, potentially pricing some prospective buyers out of the market.

Booming Rental Market

The rental market is expected to remain robust in 2024. A combination of factors, including the flexibility of renting, the high cost of homeownership, and a mobile workforce, will continue to drive demand for rental properties.

Tech-Driven Real Estate Transactions

Advancements in technology are reshaping the real estate industry. Online property searches, virtual tours, and digital transaction platforms are becoming increasingly common. In 2024, tech-savvy buyers and sellers will have access to more streamlined and convenient real estate experiences.

Impact of Government Policies

Government policies and regulations can have a significant influence on the real estate market. Changes in tax laws, housing incentives, and environmental regulations may impact investment decisions and property values.

Potential for Market Corrections

While optimism prevails in many real estate markets, it’s essential to acknowledge the potential for market corrections or economic downturns. External factors such as global events, geopolitical tensions, or unforeseen economic shocks can impact real estate stability.


As we look ahead to 2024, the real estate market appears poised for continued growth and change. Whether you’re a prospective homebuyer, investor, or seller, staying informed about market trends and forecasts is essential for making sound real estate decisions.

At Westrom Group, we are committed to helping you navigate the ever-evolving real estate landscape. Our team of experts can provide guidance, insights, and solutions tailored to your specific needs and goals. Whether you’re looking to buy, sell, or invest in real estate, contact us today to learn how we can assist you in achieving your objectives in the dynamic 2024 real estate market. Your success in real estate begins with the right partner—reach out to us now!